PeacoPointe Lofts
CK Hospitality
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ClientCK Hospitality
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Year2023
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Design TypeDesign, Branding
The Vision
The Peace Pointe Loft project was a concept I had the privilege to collaborate on, bringing modernity and elegance to the heart of Midtown Memphis. Although this development remains unconstructed, the vision behind it aims to blend exclusive balcony views and secure technology access with the vibrant local culinary and arts scene, setting a new standard for urban living.
Branding Concept
The branding for Peace Pointe Loft was designed to encapsulate the essence of modern urban living while respecting the historic charm of Midtown Memphis. The logo features a clean and elegant design, complemented by a sophisticated color palette of muted greens and blues. This visual identity was meticulously crafted to convey a sense of exclusivity and contemporary style, resonating with the diverse demographic the loft aims to attract.
In addition to the logo, the branding extended to various touchpoints, including business cards, mobile interfaces, and marketing materials. Each element was designed to create a cohesive and immersive brand experience, reflecting the project's commitment to quality and innovation. The use of imagery showcasing the loft interiors and community spaces further enhances the brand narrative, emphasizing a lifestyle that balances comfort, creativity, and connectivity.
